A Rabbi’s Idea
Because of a rabbi’s recommendation, Coca-Cola decided to use sucrose for Passover. Tuvia Geffen, a synagogue leader in Atlanta, Georgia, came up with the concept in the 1930s. This means that the concept of Passover-friendly Coca-Cola has been around for decades. What prompted the rabbi to suggest this to the drinks company? We’re curious if he thought Coca-Cola would take up his suggestion.

A Rabbi’s Idea