Labor-Intensive Process
Manager Jacqui Rooney said, “We decided to manually re-stack a pallet [containing the cans].” She added, “We had three different pallets each with two different colors. We’d take one layer off each pallet and manually rebuild it.” They probably dreamed about cans for many nights after they were done. The campaign was most likely not completed in the United States due to the labor-intensive process. We’d like to try some purple-colored Coke, but that’s too bad.

Labor-Intensive Process