There’s A Reason Why Some Coca-Cola Bottles Have Yellow Caps

Vibrancy

Angeline Lee, the campaign’s brand manager, said: “From a design perspective, we were really careful about retaining that vibrancy of Coke.” She added, “[The cans] really need to jump out on the shelf, so the boldness of the color was really important for us.” The drinks behemoth apparently wanted to attract the attention of people in the South Pacific. Coca-Cola appears to have accomplished this. The five colors are not the traditional red and white.

Vibrancy