For Taxes
According to a company spokesperson in a 2018 interview with Business Insider, “From the mid-1890s, we began painting our barrels red so that tax agents could distinguish them from alcohol during transport.” Since then, the hues have remained. When you think about it, Coca-Cola’s use of the color red isn’t particularly compelling. It’s all a bit of a fluke. So, which red does the beverage powerhouse prefer?

For Taxes