Vitamin Shoppe
Vitamin Shoppe has similar problems to GNC. They have restored their e-commerce business and now have a subscription program in the workplace to fix these issues. But in 2017, its top-of-the-line revenues fell to $1.2 billion, down 8.5 percent. The decline in the popularity of the malls, as well as the rise in the number of rivals, is the reason why Vitamin Shoppe is in this predicament today. Let’s hope that expanding their ranges, launching distribution services, and doing marketing events would help them get out of the way.

Vitamin Shoppe