Roy Rogers
During the late ‘60s, Roy “king of the Cowboys” Rogers licensed his name to open a burger restaurant chain. When 1991 rolled in, there were over 600 locations. Most of these were located in the mid-Atlantic and the northeastern U.S. However, things changed when the company was sold. The joints were turned into Hardee’s burger joints, much to the despair of its original fans. The customer outrage had been so strong that Hardee’s attempted to return its name! Sadly, the damage was already done. The Roy Rogers chain started going downhill, although it has been working hard to make a comeback in the past few years. There are now 50 places you can get a Double R Bar Burger in the country.
Roy Rogers
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