Little Caesars
In 1959, Mike Ilitch and his wife, Marian, founded Little Caesars Pizza in Garden City, Michigan, a suburb of Detroit. Its first location was in a strip mall, and it was named “Little Caesar’s Pizza Treat”. In 1979, the company began advertising its now-famous catchphrase, “Pizza! Pizza!”. The phrase refers to two pizzas being offered the same amount as one pizza from competitors. At first, the pizzas were served in one long package, but over time, Little Caesars began using typical pizza boxes. Aside from serving pizza with ‘exotic’ toppings, they served hot dogs, chicken, shrimp, and fish.
Little Caesars
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