Baja Fresh
Before Moe’s, Chipotle, and Qdoba, people used to go to Baja Fresh Mexican Grill when they wanted to get a burrito. Launched in 1990, the chain rose in popularity thanks to the fresh ingredients and the “Salsa Baja” you found at the salsa bars. Baja Fresh was bought out by Wendy’s in 2002, and this development marked the start of its downward spiral. Wendy’s ended up selling its burrito business acquisition after only four years. Baja Fresh used to have 300 locations, although it has since been shrinking and disappearing in some areas. In 2017, the company reported only 165 Baja Fresh locations.
Baja Fresh
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