Dairy Queen
The first Dairy Queen restaurant was opened in 1940 in Joliet, Illinois. It served soft-serve ice cream and fast-food. The famous soft-serve formula was developed in 1938 by Iowa-born John Fremont and his son, Alex. They convinced their close friend and loyal customer, Sherb Noble, to serve the product in his ice cream store. On the first day of sales, Noble sold more than 1,600 servings of the new dessert in just two hours. Since it opened, Dairy Queen has used the franchise system to expand globally.
Dairy Queen
ADVERTISEMENT
