Bebe
The decline of Bebe’s sales started when creative director Neda Mashouf divorced founder Manny Mashouf and left the company. It is also a victim of lower foot traffic in malls. It experienced $4.6 million in operating loss back in 2017. It tried to fix the situation by avoiding the typical retail space. It spent $65 million to shutter physical stores and focus solely online. In 2016, Bebe had 180 stores in operation.
Bebe
ADVERTISEMENT
